PULL™ Magnetic Fixtures

by EMoore

Windows that are loud with eye -catching appeal grab the attention of shoppers who otherwise might have hurried on. The store itself may be no different from other department stores, but the fanciful display is miles ahead in response evoking possibilities. Onlookers will want to go in and browse. Imagination is what separates one window from another.

Art and daring is the key to effective window dressing. The seasoned artist may have had little previous experience in window dressing but has found themselves out of a regular job and, on a whim, went in and explained to the manager, or who ever was responsible for such a bland window, what the window needed, was hired on the spot.

The next day they stripped the area bare. Gone were the hap-hazard display where items were randomly stacked as if they were waiting to be picked up, and up began a background worthy of the items to be displayed. Summertime adventure was the theme for the sporting goods shop and since a real lake could not miraculously appear, wall board was carefully painted depicting a peaceful and cooling lake scene was hastily put together.

To complete the camping scene, a miniature child size tent was set up, complete with manikins of children and a family group enjoying the camping adventure. What’s the promotional here? Tents, camping equipment, books about camping and outdoor living, fishing, boats, and whatever. The unusual is what gives this theme its originality. Its appeal is to the tired and the weary who trudge past the window day by day in the hot humid weather.

Those with little money to spare on expensive vacations will ask themselves – why not a camping trip, a relaxing trip to a nearby wilderness will save money. Instead of going further into debt, they could use the money spent to pay off credit card debtss.

Essentially, effective window displays engage the passersby into conversation. It gets them beyond their problems, answers questions asked that they would never have asked without walking past the window. It treats them to the wonder of shopping, beckoning them to walk in and inquire about the display.

Of course a window is a window is a window, and no two are alike because many businesses fail to understand that what shows in their windows is a fair example of what to expect inside. It should show their better selves. Where this is not done, it is a good guess that within there will only be humdrum business. They expect only those who arein need of what they sell to find their way to their store. And they will, but maybe they have a better mind view of the other comparable businesses that are more appealing.

Just so so windows are not bad if they are routinely washed and if they let light in; It could be said they are doing what windows are supposed to do. Going beyond that, depending on what is being sold inside, windows could delightfully advertise their wares. What can those do who have window dressing needs but who are without clues as to what to display? They decide who their best customers are and they welcome them inside with their artful displays.

Ideas for store fronts:

A store selling clothes for children is an easy one. Dress the manikins in the latest fashions depicting an upcoming event, Easter, vacation time at the beach, back to school. But what is boring about these window displays? Their lack of originality.
Why not instead have a real life entertainer in the window on certain times during the day reading an oversize book, drawing, and displaying art, or whatever.

A store selling books will need something other than books. That will be what is being sold, and ideas for relaxation are needed for window displays. Why not have the first chapter of a new book, or at least a few first pages written in large letters and easy to read for those on the outside. The display will change as needed. In other words, interaction is what is needed. A play on words, in other words, will entice and invite customers to come on in.

For those stores that appeal to the health conscious, something promising them a respite from their miseries instead of more doom and gloom, will work. Reality somehow limits the imagination, but good taste and sensibilities will refresh the soul. A tranquil window setting, a tree with a real live chirping bird, a sky with a rainbow in the sky, is appropriate.