ABOUT PULL™
Pull™ invented by Orange22 Design Lab LLC.
Orange22 is an award-winning design studio located in sunny Los Angeles. Founded in 1999 Orange22 specializes in designing retail environments, innovative products, and brand experiences. Orange22’s clients include: Ralph Lauren, L’Oreal, Ducati, Starbucks, Fred Segal, Harmon Hotel, Gensler, Flight001, Icon Aircraft, Red Bull, Sony and many others. To learn more about Orange22 visit: www.orange22.com
How Pull™ was Developed
The genius of Pull™ occurred during a design build engagement for our client Hobo Bag International. The founder Tony Ray said to us, “please, whatever you do, do not use slat wall and the Puck System, I can’t stand either one of those systems!”. So with that as inspiration, Pull™ was born.
The idea at first seemed simple. Lets just throw some magnets up on a wall and be done with it. Well if we had know what would follow we may have never started!
After several months of testing we finally found the perfect balance between magnetic strength, weight, removability and friction. All these variables work together in unison to deliver a product that can hold up to 35 LBS per fixture.
But Why Use Magnets?
What make other systems eye sores are the repetition of slats or holes. By using magnets and our proprietary design we are able to offer large wall surfaces without any surface disruptions. There is nothing to compete with your product on display. Less is more when creating beautiful and compelling merchandising stories.
Pull™ panels can be skinned with an any material that complements your design.
For example:
Suede & Leather
Vinyl & Upholstery
Wall Covering & Fabrics
Laminates & Real Wood Veneers
Mirrored Laminates & Textured Laminates
Full Color Printed Graphics & Powder Coats
The options are endless.
Pull™ gives you design freedom never before imaginable.
An Important Note
Pull™ is Not A Storage System. Its designed as a Merchandising Solution and works best for environments where rearranging products on display happens often.
We hope you love Pull™ as much as all the clients we’ve helped over the years.
We welcome your feedback and comments so please don’t hesitate to drop us a note.
Thank you and happy designing!
Sincerely,
Orange22 Design Lab
the inventors of PULL™ Magnetic Fixtures.
Email: orders@orange22.com
